□ Korea Population Health and Welfare Association(KoPHWA), in collaboration with the Ministry of Health and Welfare(MOHW), Seoul Metro, and the KBS Announcers Association, conducted the “2026 Campaign for Consideration for Pregnant Women” on April 28 Seoul Subway Line 5 and inside subway trains.

□ According to the KoPHWA‘s 2025 survey of pregnant women, 82.6% of the general public reported having shown consideration for pregnant women, while only 56.1% of pregnant women said they actually felt they had received such consideration.

○ In addition, the rate of experience using priority seats for pregnant women decreased to 79.5% from the previous year, while the proportion of respondents who reported discomfort when using them increased to 60.9%. This suggests that consideration and supportive behavior from others are not sufficiently felt in the actual use of these seats.

- Reasons for discomfort when using priority seats: Not being offered a seat (90.3%)

- Reasons for not using priority seats: Feeling it would burden others, etc.

□ Both pregnant women and the general public recognized the need to keep priority seats for pregnant women available (69.3% and 68.6%, respectively), indicating that continued efforts are needed to translate awareness into practice.

□ The campaign was organized as an interactive, citizen-participation program. Participants wrote messages of support for pregnant women on a “Consideration Tree” and experienced the physical burden of pregnancy by wearing simulation suits. A quiz event was also held to help participants learn proper etiquette in a more engaging way, receiving positive responses.

□ On the trains, KBS announcers delivered live onboard announcements, emphasizing the importance of everyday actions such as keeping priority seats available for pregnant women.

□ President Kyung-sun Kim stated, “Just like the flower-shaped notes placed by citizens, small acts of consideration can come together to create a better world for pregnant women,” adding, “We will continue to work closely with government ministries and related organizations to ensure that pregnancy, childbirth, and parenting become positive and fulfilling choices, supported by a culture of consideration that can be felt in everyday life.”

□ This campaign has been continuously carried out in cooperation with Seoul Metro and the KBS Announcers Association, with Namyang Dairy Products and Myfeel participating as sponsors by providing commemorative gifts.

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