□ KoPHWA, in collaboration with the Ministry of Health and Welfare(MOHW), the KBS Announcers’ Association, and Seoul Metro, conducted a joint campaign to promote consideration for pregnant women on Tuesday, June 17 at Seoul Subway.

□ Pregnant women often face both physical and emotional challenges due to hormonal changes during pregnancy, such as morning sickness, extreme fatigue, and feelings of depression. In particular, women in the early stages of pregnancy may not show visible signs, making consideration for them on public transportation all the more essential.

□ The campaign featured a variety of interactive programs for the public, including pregnancy experience activities, a public awareness survey on designated priority seating for pregnant women, and a quiz on daily practices for supporting expectant mothers. Participants also received a range of gifts, including prenatal vitamins.

○ Citizens participated in missions while wearing a pregnancy simulation suit replicating the physical state of being eight months pregnant (approximately 7kg), such as putting on and taking off socks while seated, or picking up items dropped on the ground. Participants shared their impressions, saying, “It put a strain on my back even though I only wore it for a short time,” and “Even small daily actions can be quite burdensome for pregnant women.” The experience allowed many to better understand the physical challenges faced by expectant mothers.

○ In addition, the campaign included an introduction to the Hero Program — a joint initiative between the KoPHWA and Starbucks Korea designed to support pregnant women — as well as a promotional event encouraging the download of ‘I-MaJung’, a mobile application for pregnancy and childbirth support.

○ Sam-Sik Lee, the President of KoPHWA, stated, “We hope this annual joint campaign for pregnant women serves as an opportunity to deepen respect for these true heroes of our society. KoPHWA remains committed to promoting greater awareness and consideration for pregnant women, so that no expectant mother faces difficulty using public transportation.”

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