□ Korea Population Health and Welfare Association(KoPHWA), the Ministry of Health and Welfare(MOHW), the Korea Social Security Information Service, National Center for the Rights of the Child, and Starbucks Korea signed a MOU for cooperation in spreading the culture of caring for pregnant women and supporting pregnant women in crisis.

□ This agreement aims to spread the culture of caring for pregnant women and support for pregnant women in crisis who are having difficulties giving birth and raising children.

○ Main agreement include ▲ provision of pregnancy celebration drink coupons for pregnant women who are in pregnant stage in 2025 ▲ Implementing joint activities for pregnant women support programs ▲ Supporting commemorative events for pregnant women’s day ▲Supporting pregnant women in crisis

○ In particular, the beverage coupons for pregnant women are provided by Starbucks Korea under the slogan, “Pregnant women are heroes who embrace the future”. Two beverage coupons are provided to pregnant women with expected delivery date from September 1, 2025 ~ September 30, 2026 on confirmation Certificate.

○ When applying for the Starbucks ‘Hero Program’ through the I-majung application, you can receive two beverage coupons, including non-caffeinated beverages. The application period is from May 21, 2025, the day after the agreement ceremony, to December 31, 2025, and the coupons will be issued in bulk on the 25th of the following month based on the month of application.

* I-Majung: Provides customized information on pregnancy and childbirth

For more information, visit the KoPHWA(www.ppfk.or.kr), the Korea Social Security Information Service, and the Starbucks website.

□ President Lee Sam-sik said, “Through this agreement, each organization and company will collaborate to promote a social atmosphere that respects and supports expectant mothers. We are committed to raising public awareness about the value of pregnancy and childbirth, and creating a childbirth-friendly environment.”

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KoPHWA Participates in Multilateral MOU Signed with Starbucks Korea